A Penchant for Every Pixel
Welcome to my little corner of the internet. — My name is Jonathan Brodheim, but as the domain name suggests, most people call me Jony. I was born in the states, raised in the Bahamas, and am the proud father of a little monkey named Simba. I am a Product Designer currently living in San Francisco and work at LoungeBuddy, a small startup located in the heart of the Financial District. Jony.io is where I share my thoughts and showcase my design work. Thanks for visiting!
When I am not connected to a computer, I am actually a pretty fun guy. Most days you can find me working in my local Starbucks drinking tea, listening to music, and regretting not getting something sweet. Some personal anecdotes: I've
recently become a CrossFit junkie. I use way too much data for my own good. Netflix has become my best friend; perhaps my favorite shows, House and Futurama, will shed some light on my Jekyll/Hyde personality.
My design background is quite different from most designers in the Bay Area; I received my Professional Master in Architecture from the Savannah College of Art and Design in 2014. In this time I've had projects featured in numerous exhibitions and presentations, including my thesis on the Israeli/Palestinian conflict, "Unyielding Perspectives: A Museum Between Controversies."
After completing my MArch, I knew that the architectural profession wasn't for me; I was passionate about design and the design process, but not what I was designing. Throughout my life, I have been fascinated by technology and constantly found myself redesigning apps, coding small websites, or writing about my favorite company. It was obvious I needed to combine my passions for design and technology, which lead me to my current career path: Digital Product Design. I can't think of another profession where the skills you develop as a designer allow you to work on numerous platforms with such varied and unique problems.
October 2015, I moved across the country to join LoungeBuddy, a small but motivated startup dedicated to improving the dreaded airport experience through Uber-like airport lounge access: book a pass, and you're in. I am currently the only designer, which means my role is, as you would expect, very broadly defined. I've been able to touch just about every aspect of the company, from the web and mobile products (my primary focus), to partner tools, pitch decks, marketing efforts, and branding development. Having so many responsibilities is obviously demanding, but the experience has also been tremendously enlightening.
In this time, I have formalized our design process, directed early concept development & design ideation, incorporated field research into the product design, collaborated extensively with engineers, and so much more. What's surprised me most about this experience, is the difficulty of bringing a project to life; there are so many opinions, hurdles, and interpretations that affect a product, which are not obvious outside of development. If there is anything I've learned, it is that the designer's responsibility is to minimize these bottlenecks through research, iterative design, and collaboration.
If you are interested in learning about what powers this site, take a look at the Site Credits.