Why Paper is the Real 'Killer App'

"Why Paper is the Real 'Killer App'" is a series of short interviews with founders and entrepreneurs who have opted for non-digital methods of organizing and planning. The following is from one of these interviews with Angela Ceberano, founder of Flourish PR:

You can get caught up in this stream of technology and actually it's always on someone else's terms […] With those apps, the reason I don't use them is because they are someone else's format. It's not they way my mind thinks.

This is going to sound like hyperbole, but being able to design with the flexibility of your users in mind is the mark of a great product designer. Everyone has their way of accomplishing the same task, which is why so many people find it difficult to work with digital systems; they are too rigid.

As an example, I've been trying to find a new app for sketching wireframes and app ideas, but no app worth its salt has as realistic of a pencil texture as the stock Notes app. The ones that do have strange ways of drawing straight lines (I'm looking at you Procreate) or don't support shading with the Apple Pencil. Each of these are examples of persistent annoyances that make users ditch your app for something else, which in the case of the BBC article is paper.