Inspiration

compass_01

diamonds

ocean

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Due to the nature of the business, the Duty Free team frequently travels throughout the Caribbean. The inspiration for the logo was distilled not only from what they do, but how it gets accomplished. In this instance, the compass represents the journey, diamonds allude to what they sell, and the ocean offers an endearing escape from monotony.

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Typography

dfd_typography

There were two requests made by the client in regards to their business cards: (1) legibility and (2) font-size. Baskerville SemiBold is used in the Duty Free Distributors moniker, while various weights of Avenir Next highlight the metadata presented on each card.

dfd_logo_blue