Jonathan Brodheim's Portfolio

Centurion New York

In 2022, I returned to American Express to lead the design and strategy for Centurion New York, the company’s first non-airport lounge and restaurant. I oversaw the entire product lifecycle and led a cross-functional team, delivering the Centurion New York app for both iOS and Android. Within the first six months, the app achieved a 45% booking conversion rate, becoming a key driver of member engagement and reservations.

Role

Director of Product & Design

Skills

Product Strategy, Design Direction, Cross-functional Leadership

Lead Generation

I led the end-to-end design and product direction for new lead generation tools aimed at connecting small businesses with consumers on Instagram. We achieved product-market fit within six months, generating an annualized net gain of $155MM. My work resulted in a 22% increase in form creation conversions and a 22% boost in successful lead-based ad setups, with overall ad creation up by 2.73%. I also drove a strategic shift from Bloks Web Components to Native App Components for Profiles and Stories, which further improved form submission rates by 4%.

Role

Product Designer

Skills

Product Strategy, AI/ML Integration, Multi-surface Design

Digital Lounge Experiences

After American Express acquired LoungeBuddy in 2019, I led the growth of our team and the expansion of digital products across four B2B and B2C platforms, improving traveler experiences worldwide. My team’s efforts resulted in an 18% increase in active users adding credit cards, memberships, or airline statuses, and a 12% increase in users viewing lounges. We also achieved a 25% lift in booking conversions, reduced the time to convert by 33%, and increased search conversion by 5%.

Role

Director of Product & Design

Skills

Data-driven Design, Team Leadership, Product Strategy

LoungeBuddy

Joining LoungeBuddy as their first designer in 2015, I played a crucial role in expanding both the product and the design strategy. I took on leadership in both product management and design, driving innovations that resulted in ~20% month-over-month revenue growth from 2015 until our eventual acquisition in 2019. My team’s work positioned LoungeBuddy as a key platform for discovering and accessing airport lounges through our services.