Jonathan Brodheim

Director of Product & Design

San Francisco, CA

Jonathan Brodheim

Director of Product & Design

San Francisco, CA

Hey! My name is Jonathan, but most people call me Jony (pronounced Jaw-knee). I’m currently the Director of Product & Design for Digital Lounge Services at American Express, where I lead a talented cross-functional team of Product Managers, Designers, Data Analysts, and Content Designers. I specialize in creating digital experiences that blend strategy and user-centered design.

Hey! My name is Jonathan, but most people call me Jony (pronounced Jaw-knee). I’m currently the Director of Product & Design for Digital Lounge Services at American Express, where I lead a talented cross-functional team of Product Managers, Designers, Data Analysts, and Content Designers. I specialize in creating digital experiences that blend strategy and user-centered design.

In my role, I am responsible for shaping the multi-platform product strategy and overseeing the end-to-end design of digital experiences that support the Global Lounge Collection. My role combines strategic vision with hands-on execution, ensuring seamless, user-friendly solutions across every platform.

In my role, I am responsible for shaping the multi-platform product strategy and overseeing the end-to-end design of digital experiences that support the Global Lounge Collection. My role combines strategic vision with hands-on execution, ensuring seamless, user-friendly solutions across every platform.

Most recently, my team and I launched a new digital experience for Centurion New York, our first inner-city restaurant and lounge exclusively for Centurion Card Members. As the lead for both Product & Design on iOS and Android, I spearheaded a new mobile app that allows card members to book dining reservations and discover exclusive events. In just six months, we achieved an impressive 45% booking conversion rate, showing our focus on delivering meaningful results.

Before this, I led design and product strategy at Instagram, creating Lead Generation tools for Creators and Small Businesses. As the sole designer for both consumer and creator experiences, I designed ads and organic experiences across Stories, Profiles, Feed, Messages, and the Professional Dashboard—driving engagement and business growth for millions of users.

I’ve also been exploring my passion for design and development through personal projects. With the support of tools like ChatGTP, the barrier between my ideas and execution has disappeared, allowing me to build, iterate, and problem-solve in real time. It has been a personally transformative experience, enabling me to transform my curiosities into reality.

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Long-term product strategies

Cross-functional Leadership

User-Centered Design

Data-Driven Decision Making

Product Management

Prototyping & Wireframing

Cross-functional Leadership

User-Centered Design

Long-term product strategies

Prototyping & Wireframing

Data-Driven Decision Making

Product Management

Cross-functional Leadership

Cross-functional Leadership

User-Centered Design

Long-term product strategies

Prototyping & Wireframing

Data-Driven Decision Making

Product Management

Cross-functional Leadership

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Over the years, I’ve had the chance to lead cross-functional teams and bring products to life across iOS, iPadOS, Android, and Web, reaching millions of users. I love delivering impactful digital solutions by bridging the gap between data-driven decision-making, optimal feature prioritization, and innovative design. Now that you know a bit about me, take a look at my work, check out my résumé for more details, or just say ‘Hello!’—I’d love to connect!

© Copyright 2014–2024, Jonathan Brodheim